Friday Beers Teams Up With Flaunt to Power Web3 Loyalty Program
- Friday Beers, a subsidiary of Almost Friday Media, is partnering Flaunt to power its web3 perks portal
- Flaunt will enable Friday Beers to engage its robust partner network to seamlessly provide benefits to its loyal fans
- Friday Beers will also use Flaunt’s platform to make the new, web3 program more accessible to its broader audience of nearly 8 million followers
The Friday Beers NFT Project
Almost Friday is a media platform, production company, and lifestyle brand known best for its comedic Instagram account, Friday Beers.
In October 2022, Friday Beers launched an NFT collection of 5,555 unique avatars based on the 15 core characters of Friday Beers lore. The characters were brought to life by acclaimed artist Mike Manor and live on the Ethereum blockchain.
Beyond the art, these digital assets double as exclusive access passes to more than a dozen discounts with Friday Beers’ partners and sponsors, a private community on Discord, plus various digital and in-real-life experiences, including at Almost Friday Sporting Club (the brand’s bar in downtown Nashville).
Now on tap: Web3 loyalty powered by Flaunt
Managing a robust partner ecosystem and creating the best possible fan engagement experience is a challenge.
To help with this complex task, Flaunt’s software will be powering Friday Beers’ perks portal. Friday Beers views the partnership as an opportunity to reduce friction internally and for its NFT holders, encouraging greater web3 engagement, participation, and revenue.
“Right from the outset of this project, it was apparent that engaging our web2 audience would pose a significant challenge. Initially, we relied on an in-house developed 'partner portal,' but its lackluster performance and poor user-friendliness left much to be desired," said Quinten Curtis, Director of Marketing atAlmost Friday Media and Head of Friday Beers NFT. "We were then introduced to the Flaunt team, and after 10 minutes of the demonstration, we realized that their solution was the perfect fit for our needs. It gives us great pleasure to launch this solution for our community and we look forward to growing together with Flaunt as they release new features.”
Looking ahead, Friday Beers will leverage Flaunt to expand its partnerships and grow the Friday Beers community, cementing its web3 loyalty program as the best way to experience the brand by making it more accessible to more of their core fans.